BERBIGUIER PREMIUM AUTOMOBILE

A Story / A Team / A Passion
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The Group

Our History

- 1807: Joseph Berbiguier starts a wainwright business in Monteux (southern France) in addition to his farming activity

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- 1855: Pierre Joseph Berbiguier continues his father's business in Monteux

- 1880: Benoit Berbiguier takes over his father's business and transfers it to Cavaillon

- 1911: Brothers Marius and Léon Berbiguier take over the wainwright workshop

- 1918-1940: The Berbiguier brothers adapt the wainwright workshop for automobile bodywork

- 1945 : Augustin Berbiguier takes over the family business and develops the automobile sales business. In 1954, he acquires the Peugeot dealership in Cavaillon

- 1969 : Monique Berbiguier and Jacky Cyrille join the family business and continue its development

- 1996 : Christophe Cyrille joins Monique and Jacky Cyrille within the company

- 1998 : Opening of a new Peugeot dealership in Pertuis

- 2005 : Creation of the Business-to-business (B2B) activity

- 2006 : Acquisition of the Ford dealership in Cavaillon

- 2011 : Opening of Kia dealerships in Cavaillon and Pertuis

- 2016 : Opening of the BStore, the group's luxury division

- 2018 : Opening of the Kia dealership in Carpentras, opening of the Berbiguier Store, our multi-brand second-hand luxury utility division, and sale of the Peugeot dealerships in Cavaillon and Pertuis

- 2019 : Creation of Lacharrette 1807, the first second-hand vehicle shopping centre in Avignon

- 2019 : Development of the Berbiguier Premium Trading (BPT) activity on all French and European markets, automobile broker for pre-owned vehicles with offices in Cavaillon, St Étienne, Paris and Berlin

Our Team

Berbiguier Premium Automobiles, a team of passionate people at your service

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Our Passion

Berbiguier Premium Automobiles has been driven since its creation by an immeasurable passion for automobiles.

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Present on the new vehicle sales market with the Ford (Cavaillon) and Kia (Cavaillon, Pertuis, and Carpentras) brands, we are proud to represent brands that offer innovative technologies. At Ford, for example, where you can start your car using a smartphone, and at Kia with the 7-year warranty and electric vehicles with a range of up to 450 kilometres at prices well below the competition.

This passion is also reflected in the presence of Berbiguier Premium Trading (BPT) on all French automotive markets from B2B with offices in Cavaillon, St. Etienne and Paris as well as on the European level with our office in Berlin.

Our Passion to Innovate

Berbiguier Premium Automobiles is also an insatiable desire to innovate in order to better meet the needs of our customers. First with Berbiguier Store, the only brand that offers a selection of pre-owned vehicles ranging from luxury to commercial vehicles. Then with Lacharrette 1807, the first second-hand car shopping centre, designed to meet your mobility needs, but also to suit your own personality.

Our Passion for Service

Since 1807, our priority is to ensure your satisfaction. For this, Berbiguier Premium Automobiles offers a unique customer service programme, the 5-star Berbiguier Premium service. The 5-star service lets you benefit from a permanent personalized follow-up on your vehicle. No more vehicle servicing or tune-ups that are a few thousand kilometres out of date, no more questions about the check engine light that suddenly appears, no more customer service that doesn't take your needs fully into consideration.

Choosing the Berbiguier Premium 5-star service means that you no longer have to worry about the maintenance of your vehicles, we take care of everything thanks to resources that have never before been implemented:

- More than 30 loan vehicles available

- A PERSONALIZED follow-up, we call you when tune-ups are needed, we inform you as soon as a suspicious light appears and we are there permanently to meet your needs.

- Women and Men to ensure that the least of your problems concerning your car is solved as soon as possible.

From the showroom to the workshop, our priority is to better meet your needs and maintenance requirements.

Our Passion for Sharing

Building relationships with local players is one of our highest priorities. For many years, Berbiguier Premium Automobiles has been a partner of many associations, including sporting, cultural or artistic events. We are proud to be able to invite our customers to magnificent local events such as the Grand Prix of Celebrities, the French national hairdressing tradeshow or Firefighters’ balls in Carpentras and Cavaillon.

Our Team

christophe cyrille

Christophe Cyrille

President

c.cyrille@premium-automobile.fr

Philippe Bruneau

Philippe Bruneau

Chief Executive Officer

p.bruneau@berbiguier.fr

Marie-Ange Pellen

Marie-Ange Pellen

Chief Financial Officer

ma.pellen@berbiguier.fr

Patrice Berard

Patrice Berard

Head of B2B / France and Export

patriceberard@gbiauto.com

Frédéric Olivier

Frédéric Olivier

Head of sales of pre-owned vehicles to private individuals

f.olivier@berbiguier.fr

Loic Lagarde

Loic Lagarde

Director of Berbiguier Store

Michael Tovar

Michael Tovar

Head of Sales Berbiguier Store Cavaillon

Elodie Beaumadier

Elodie Beaumadier

Director Kia Carpentras

Damien Burle

Damien Burle

Director Ford Kia

Stéphane Rousseau

Stéphane Rousseau

Sales Manager Lacharrette 1807

Stéphane Bussi

Stéphane Bussi

General Manager of Lacharrette 1807 Avignon

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Address

BERBIGUIER PREMIUM AUTOMOBILES RTE DE L ISLE SUR SORGUE 84300 CAVAILLON